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    <loc>https://www.scottrobinette.com/pics</loc>
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    <lastmod>2016-06-12</lastmod>
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      <image:title>pics</image:title>
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  <url>
    <loc>https://www.scottrobinette.com/work</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-07-08</lastmod>
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      <image:title>Work - Top Brands</image:title>
      <image:caption>These are just a few of the distinguished brands I have had the pleasure of collaborating with.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/559db0d3e4b077f60c010d3d/6067603bc449387c022ddb23/65985b25bd96fd26317dfd9a/1706302839385/</image:loc>
      <image:title>Work - Top Brands</image:title>
      <image:caption>These are just a few of the distinguished brands I have had the pleasure of collaborating with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718833288404-81OWGZ3AIW3RJCVRXGZ9/image-asset.jpeg</image:loc>
      <image:title>Work - The Brands</image:title>
      <image:caption>These are just a few of the distinguished brands with whom I‘ve had the pleasure of collaborating.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718833724545-AQEKXV9KKNY0V5XJ1L9Q/SA-Guide-2.png</image:loc>
      <image:title>Work - "All Things Sporting Good" - Brand Style Guide</image:title>
      <image:caption>Client: Sports Authority Role: Creative Direction Reflecting an exciting "All Things Sporting Good" rebrand, this comprehensive brand style guide contained everything from the brand's voice and tone, typography, color palettes, as well as sample implementation across all marketing channels and customer touchpoints (print, digital, social, in-store, broadcast, etc.).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834138569-YHVBJPMU4P9WKS2RNE8D/ATSG.png</image:loc>
      <image:title>Work - "All Things Sporting Good" Campaign - National Broadcast</image:title>
      <image:caption>Client: Sports Authority Role: Creative Direction Agency: Factory Design Labs For this campaign, I teamed up with Denver-based Factory Design Labs to challenge the prevailing "win-at-all-cost" attitude found in sports. Our research illuminated a key insight: our customer was not the cut-throat, top 1% of athletes out there competing for Olym[pic medals. They were mothers, fathers, teachers, neighbors, grocery store managers - regular citizens looking to have fun, to live healthier, happier lives. They were out there for the good in sports.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718833409599-PMASJOKB0R30HT2HVIQQ/SA_Elite-Run.jpg</image:loc>
      <image:title>Work - Saucony - Photo Shoot (The White Series)</image:title>
      <image:caption>Client: Saucony + SA Elite Role: Creative Direction Photographer: Seth Hughes For this fun concept, dubbed "The White Series" (which may have been a nod to The Beatles), we wanted to showcase the movement of the colorful apparel. To intensify the focus on apparel, we created several sets. With wood, screws, and a LOT of white paint, we created scenes that ranged from outdoors, living rooms, gyms, and more. In the process of building these different sets, we started a game of "Will It Paint." Turns out, not every substance is accepting of white paint (I'm looking at you, plastic potted plant). The end result yielded a striking campaign presentation in-store, online, print, and social.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834206374-0EJ4PV9PTLQ94EBCCQ2J/image-asset.jpeg</image:loc>
      <image:title>Work - 100% Organic Campaign</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction Photographer: Bonnie Pacheco Stylist: Britta Thompson What better way to communicate Natural Grocers' commitment to offering only 100% Organic produce than to say it with only 100% organic produce? Pro Tip: make sure you start this kind of project early in the morning. Leaving organic produce out over night, might yield some less-than-ideal structural integrity.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834315197-OUF4935C4I4WUICIFVJV/image-asset.jpeg</image:loc>
      <image:title>Work - GardenBox Launch Collateral: Logo</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction &amp; Logo Design Natural Grocers was looking to launch a revolutionary, industry-first, onsite living garden. Housed in refurbished, high-tech shipping containers, this allowed Natural Grocers to offer the freshest produce possible. For the launch, we needed to create the brand - from name, to logo, to supporting launch collateral. The color of the logo nods to both green produce and blue water. The tagline color represents root systems. This revolutionary process ushered in a new industry standard for verifying hydroponics. I worked closely with Federal regulators to create the seal for this new standard.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834376879-CJYZ30S0LPDJN8ORASX4/image-asset.jpeg</image:loc>
      <image:title>Work - GardenBox Lauch Collateral: In-Store Brochure</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction &amp; Design Here is the front cover of a larger launch brochure that served to educate customers on this revolutionary offering.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1711810824674-SFSVN5LMTL4RGY9V77HT/image-asset.jpeg</image:loc>
      <image:title>Work - Hydroponic FDA Logo &amp; Branding Development</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction While developing GardenBox branding, I worked closely with Federal regulators to create this seal for a new and exciting hydroponic standard.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718833745523-G9LK7C9E58JO09MG9D9F/Style_Guides.jpg</image:loc>
      <image:title>Work - "For the Joy of Sport" - Brand Style Guide</image:title>
      <image:caption>Client: Sports Authority Role: Creative Direction Reflecting another exciting "For the Joy of Sport" rebrand, this comprehensive brand style guide contained everything from the brand's voice and tone, typography, color palettes, as well as sample implementation across all marketing channels and customer touchpoints (print, digital, social, in-store, broadcast, etc.).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471299773699-7N6XXHDIUAMF732JE110/FTJOS_Screen.png</image:loc>
      <image:title>Work - "For the Joy of Sport" Campaign - National Broadcast</image:title>
      <image:caption>Client: Sports Authority Role: Creative Direction Agency: Kuhl-Swaine</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1704481527045-5RW7T4LAH29BEWH1EMQT/image-asset.jpeg</image:loc>
      <image:title>Work - Brands</image:title>
      <image:caption>I have had the privilege of collaborating with several distinguished brands.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834403078-Y39RSOZS7PRDFCN5WYMY/SA-LITTLE_LEAGUE_DAD-14.jpg</image:loc>
      <image:title>Work - Nike - Photo Shoot</image:title>
      <image:caption>Client: Nike + Sports Authority Role: Creative Direction In partnership with Nike, we scouted several fields, parks, and courts in Los Angeles. Over the course of three action-packed days, we captured young athletes doing what they do best. The energy, joy, and authenticity captured on this shoot helped shape not only an engaging campaign, but also helped shift an entire sporting goods industry toward telling more authentic stories.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471294011926-8ZSYBQZJBXCSEEU0URKI/SA-GOLF_DAD-16.jpg</image:loc>
      <image:title>Work - Nike Golf - Photo Shoot</image:title>
      <image:caption>Client: Nike + Sports Authority Role: Creative Direction In partnership with Nike, we scouted several fields, parks, and courts in Los Angeles. Over the course of three action-packed days, we captured young athletes doing what they do best. The energy, joy, and authenticity captured on this shoot helped shape not only an engaging campaign, but also helped shift an entire sporting goods industry toward telling more authentic stories.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471294053305-DFMMCDJ671YBQ62MZH54/Sandlot_16-FullRes-10.jpg</image:loc>
      <image:title>Work - Champion - Photo Shoot</image:title>
      <image:caption>Client: Rawlings + Sports Authority Role: Creative Direction In partnership with Champion, we scouted several fields, parks, and courts in Los Angeles. Over the course of three action-packed days, we captured young athletes doing what they do best. The energy, joy, and authenticity captured on this shoot helped shape not only an engaging campaign, but also helped shift an entire sporting goods industry toward telling more authentic stories.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471293985367-PO6WUGIE4VILT05KL588/BTS_16-FullRes-7.jpg</image:loc>
      <image:title>Work - Nike - Photo Shoot</image:title>
      <image:caption>Client: Nike + Sports Authority Role: Creative Direction In partnership with Nike, we scouted several fields, parks, and courts in Los Angeles. Over the course of three action-packed days, we captured young athletes doing what they do best. The energy, joy, and authenticity captured on this shoot helped shape not only an engaging campaign, but also helped shift an entire sporting goods industry toward telling more authentic stories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471327220057-23L9QIUUT675WATL8TPV/SA-Social-Slide.jpg</image:loc>
      <image:title>Work - Brand Campaign - Social</image:title>
      <image:caption>Client: Sports Authority Role: Creative Direction Leveraging engaging moments captured on-location, our social presence reflected the focus of the campaign: authenticity.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718833904254-UEZGCX6XGUPQE9LY181T/image-asset.jpeg</image:loc>
      <image:title>Work - "Unplug" Campaign - National Broadcast</image:title>
      <image:caption>Client: Sports Authority Role: Creative Direction Agency: Factory Design Labs For this campaign, I teamed up with Denver-based Factory Design Labs to create a powerful campaign asking our audience to unplug from technology and plug-in to sports.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834797720-YEKTJOUL6DY9FGYMN9SD/image-asset.jpeg</image:loc>
      <image:title>Work - RiaPay - Mobile Payment Launch</image:title>
      <image:caption>Client: Ria Money Transfer Role: Creative Direction &amp; Logo Design Brand development for an exciting new product in Ria's extensive portfolio: Ria Wallet. The app offered the customer unparalleled ease in sending, receiving, and managing transfers. This new product greatly streamlined the customer experience, resulting in a significant uptick in engagement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834687633-6UZ355DAGVVDTVRNCBI6/image-asset.jpeg</image:loc>
      <image:title>Work - "It Matters" Digital Campaign</image:title>
      <image:caption>Client: Ria Money Transfer Role: Creative &amp; Copy Direction</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718835110597-AAPRYUZKI9BCD6NZTV37/image-asset.jpeg</image:loc>
      <image:title>Work - Welcome Wall Mural - Denver Office</image:title>
      <image:caption>Client: Ria Money Transfer Role: Creative Direction Artists: Pedro Barrios &amp; Jaime Molina An epic collaboration with local mural artist legends Pedro Barrios and Jaime Molina, their work added personality and fun for those entering and exiting Ria's new office space. The concept was so well received that the company implemented similar collaborations with local artists in other cities worldwide where they had offices.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834486106-DR16A8CGL2M7R8UK46NK/image-asset.jpeg</image:loc>
      <image:title>Work - Feel</image:title>
      <image:caption>Client: Private Role: Design &amp; Layout I was commissioned to work on an extraordinary braille study for a prominent Colorado-based artist. The objective was, in part, to express human emotion through braille. The series was first exhibited in a profound art-you-can-touch show at The Other Side Arts (TOSA) gallery in Denver, CO. Shown here are pages from a forthcoming book documenting the artist's work.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834828606-2A1CODI5LURVWAFP4IDX/image-asset.jpeg</image:loc>
      <image:title>Work - TLDR Brand Refresh</image:title>
      <image:caption>Client: TLDR Role: Creative Direction &amp; Conceptual Development TLDR reached out with an assignment: rebrand their logo and newsletter. Building off their colorful palette, they wanted their new brand to reflect a more modern, approachable, professional presentation. For the logo, color would play an important role in both establishing brand presence and serving as a key navigational element for better organizing their newsletter. In an RGB world, this concept explored a CMYK color build as a fun wink to a pre-digital world. The font was selected for it's bold, yet clean, legibility. The final treatment felt both throwback and new, familiar and refreshing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834845630-5HC1Z4NVIM5EYSQXY02X/image-asset.jpeg</image:loc>
      <image:title>Work - TLDR Newsletter Rebrand</image:title>
      <image:caption>Client: TLDR Role: Creative Direction &amp; Conceptual Development This side-by-side showcases both the original and the refreshed newsletters. The latter offers improved brand presence, content organization, legibility, and flow. Combined, these elements help ensure better user experience and deeper engagement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718834876968-MQKHSJX0FYQWIHBUMUSJ/image-asset.jpeg</image:loc>
      <image:title>Work - TLDR Newsletter Rebrand - Detail</image:title>
      <image:caption>Client: TLDR Role: Creative Direction &amp; Conceptual Development More detail around the elements leveraged to improve user experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718836427927-HFG1YG6JQ7TZ2FNLBNV5/image-asset.jpeg</image:loc>
      <image:title>Work - TLDR Newsletter Rebrand - Detail</image:title>
      <image:caption>Client: TLDR Role: Creative Direction &amp; Conceptual Development Additional detail around the presentation of a content block.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1463359127004-YMPFNTRU3UEYG7BQ959K/SA_Nike_Rooftop.jpg</image:loc>
      <image:title>Work - Nike - Photo Shoot</image:title>
      <image:caption>Client: Nike + Sports Authority Role: Creative Direction Photographer: Jessie Dawson</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471294485331-CHJ6KQ91NXLFGFI87RH0/Screen+Shot+2016-08-15+at+2.16.24+PM.png</image:loc>
      <image:title>Work - Nike - Photo Shoot</image:title>
      <image:caption>Client: Nike + Sports Authority Role: Creative Direction Photographer: Jessie Dawson</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1613625469323-UAOU4CUKMXV96T40RSBR/SA_TNF_Re_Jacket.png</image:loc>
      <image:title>Work - The North Face - Photo Shoot</image:title>
      <image:caption>Client: The North Face + Sports Authority Role: Creative Direction Photographer: Seth Hughes</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1613628066309-4Q9WNP7Z99J69RXNEHR1/Social-Meet_Olives.png</image:loc>
      <image:title>Work - Instagram Post</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction Designer: Britta Thompson Photographer: Bonnie Pacheco Stylist: Rassamee Ruangsri Instagram post from Natural Grocers' "For the Love of Organics" series, offering a clean, smart, engaging way to educate audiences on the benefits of eating 100% organic produce. This series was prominently displayed on social, email, online, in-store, in print, and in their monthly magazine (a customer favorite).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1613619863470-VZEWTK3LRJTXWG70QNY2/Social_Meet_Celery.png</image:loc>
      <image:title>Work - "For the Love of Organics" Instagram Post</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction Designer: Britta Thompson Instagram post from Natural Grocers' "For the Love of Organics" series, offering a clean, smart, engaging way to educate audiences on the benefits of eating 100% organic produce. This series was prominently displayed on social, email, online, in-store, in print, and in their monthly magazine (a customer favorite).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1613618203662-PQT389IUY8WM9VLH83DH/BLT_Salad.png</image:loc>
      <image:title>Work - BLT Salad - Photo Shoot</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction Photographer: Bonnie Pacheco Stylist: Rassamee Ruangsri Established the company's first photography studio and associated processes. From shooting and archiving products to creating and capturing fan-favorite recipes (sample shown here), the photography studio completely changed the company's presentation strategy. The imagery was not only ownable, but it also reflected the company's key differentiator - one that served as the foundation of their business model - the highest quality products in grocery.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1613617288016-I0QVM69F2EIOD0H1YDJC/Dairy-Free_Potato-Leek_Clam_Chowder.png</image:loc>
      <image:title>Work - Dairy-Free Potato-Leek Clam Chowder - Photo Shoot</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction Photographer: Bonnie Pacheco Stylist: Rassamee Ruangsri Established the company's first photography studio and associated processes. From shooting and archiving products to creating and capturing fan-favorite recipes (sample shown here), the photography studio completely changed the company's presentation strategy. The imagery was not only ownable, but it also reflected the company's key differentiator - one that served as the foundation of their business model - the highest quality products in grocery.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1613617462961-SV4JESK463RUB36OC3NR/Mushroom_Asparagus_Risotto_Scallops.png</image:loc>
      <image:title>Work - Spring Mushroom &amp; Asparagus Risotto with Scallops - Photo Shoot</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction Photographer: Bonnie Pacheco Stylist: Rassamee Ruangsri Established the company's first photography studio and associated processes. From shooting and archiving products to creating and capturing fan-favorite recipes (sample shown here), the photography studio completely changed the company's presentation strategy. The imagery was not only ownable, but it also reflected the company's key differentiator - one that served as the foundation of their business model - the highest quality products in grocery.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718836368699-55IUNNIFG4ZD7X13E0CS/Highland_Ramblers_Logo-www.jpg</image:loc>
      <image:title>Work - Logo + Rebrand</image:title>
      <image:caption>Highland Ramblers Creative Direction &amp; Logo Design The Highland Ramblers tapped me to refresh their brand. What started as a 4-piece traditional bluegrass/jug band, was now beginning to explore new sonic territory - thanks, in part, to the addition of a new upright bass player and the band's first drummer. The refresh was shot in the arm for their marketing efforts, yielding the most engaging and active chapter in the band's history.</image:caption>
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      <image:title>Work - Brand Style Guide</image:title>
      <image:caption>Highland Ramblers Creative Direction &amp; Design The font Gotham was chosen for its clean lines, clear legibility, and approachability. Pairing bright colors on black yielded eye-catching collateral that was instantly identifiable.</image:caption>
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      <image:title>Work - "Like You Mean It" Digital Campaign</image:title>
      <image:caption>Client: Elixinol Role: Creative Direction, Design &amp; Copy</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1708109106820-GJTRXB1YLRR5DSBYTAEX/image-asset.jpeg</image:loc>
      <image:title>Work - Product Launch Package Design</image:title>
      <image:caption>Client: Elixinol Role: Creative Direction &amp; Design</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1708109791106-J9FVH1U1O8F6G7MSXFLG/image-asset.jpeg</image:loc>
      <image:title>Work - "Make '22 About You" Campaign</image:title>
      <image:caption>Client: Elixinol Role: Creative Direction, Copy &amp; Design Elixinol was looking to reposition the brand with a focus on self-care. "Make '22 About You" was a digital-only campaign that explored Elixino's important role in supporting effective self-care. Combining authentic photography with spot-on copy, Elixinol saw a 12% spike in sales during the campaign's cycle.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718833563920-R4LM609VOVAFS01D22FP/Fuel_Your_Posters.jpg</image:loc>
      <image:title>Work - "Fuel Your" Campaign - In-store Posters</image:title>
      <image:caption>Client: Natural Grocers Role: Creative &amp; Copy Direction Designer: John Key Securing exclusivity deals with both Steamboat and Winter Park resorts, Natural Grocers wanted to create a new, eye-catching campaign. The "Fuel Your" campaign leveraged smart, succinct copy, bright colors, and fun photography to highlight the direct correlation between food and on-mountain performance. The campaign saw distribution across every touchpoint across both resorts, digital, social, print, OOH, and in-store presence. The campaign increased engagement and brand awareness, reaching an entirely new audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718833594951-UQOXVOM8QRYOHVZF1WSI/Fuel_Your_Lift.jpg</image:loc>
      <image:title>Work - "Fuel Your" OOH Campaign - Steamboat Chair Lift</image:title>
      <image:caption>Client: Natural Grocers Role: Creative &amp; Copy Direction Designer: John Key Securing exclusivity deals with both Steamboat and Winter Park resorts, Natural Grocers wanted to create a new, eye-catching campaign. The "Fuel Your" campaign leveraged smart, succinct copy, bright colors, and fun photography to highlight the direct correlation between food and on-mountain performance. The campaign saw distribution across every touchpoint across both resorts, digital, social, print, OOH, and in-store presence. The campaign increased engagement and brand awareness, reaching an entirely new audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718833614058-F1TBFMQJBAAUZCEHVQ4V/Fuel_Your_Bus_Big.jpg</image:loc>
      <image:title>Work - "Fuel Your" Campaign - Steamboat Bus Wrap</image:title>
      <image:caption>Client: Natural Grocers Role: Creative &amp; Copy Direction Designer: John Key Securing exclusivity deals with both Steamboat and Winter Park resorts, Natural Grocers wanted to create a new, eye-catching campaign. The "Fuel Your" campaign leveraged smart, succinct copy, bright colors, and fun photography to highlight the direct correlation between food and on-mountain performance. The campaign saw distribution across every touchpoint across both resorts, digital, social, print, OOH, and in-store presence. The campaign increased engagement and brand awareness, reaching an entirely new audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718836604818-P2Z96R75A1ESAREYFJB4/image-asset.jpeg</image:loc>
      <image:title>Work - Business Card Design</image:title>
      <image:caption>Client: Scott Robinette Role: Creative Direction &amp; Design Pardon the self-promo...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1613627787670-E6CG7048P74EYZZGIDFG/Social_Npowered.jpg</image:loc>
      <image:title>Work - "I am {N}powered" Loyalty Membership Campaign</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction Designer: John Key</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1708104094828-SDYO044I1EVB8YSK22PJ/image-asset.jpeg</image:loc>
      <image:title>Work - "Your Trip Is Shirt"</image:title>
      <image:caption>Client: The Blimpalot Role: Creative Direction &amp; Logo Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1718836463609-5IUA6KMIQG20IG6A8QW1/image-asset.jpeg</image:loc>
      <image:title>Work - Phish Mexico 2024 Logo Design</image:title>
      <image:caption>Client: The Blimpalot Role: Creative Direction &amp; Logo Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1708111713078-X8PZF0YJIUOC41OZQXPG/image-asset.jpeg</image:loc>
      <image:title>Work - "What is CBD?" Social Carousel</image:title>
      <image:caption>Client: Elixinol Role: Creative Direction, Design &amp; Copy CBD education social carousel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1708111442381-HCCLG4TDRC73XC87IJTK/image-asset.jpeg</image:loc>
      <image:title>Work - Elixinol Social</image:title>
      <image:caption>Client: Elixinol Role: Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1704302391914-9KEEEUCLSBRTZF7745DI/image-asset.jpeg</image:loc>
      <image:title>Work - Grounded Logo Concept</image:title>
      <image:caption>Client: Grounded Role: Creative Direction &amp; Logo Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1704302620966-ZMYAI9RCTIKJRHWU4ZGV/image-asset.jpeg</image:loc>
      <image:title>Work - Logo Development: Evolution</image:title>
      <image:caption>Client: Grounded Role: Creative Direction &amp; Logo Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471321965678-ZD3V7R16FZIWBL02INRZ/Timer.png</image:loc>
      <image:title>Work - "Timer" - National Broadcast</image:title>
      <image:caption>Client: Sports Authority Role: Creative Direction Agency: Kuhl-Swaine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471322129438-C79RURFJYG7UMINQNOS8/Snowman.png</image:loc>
      <image:title>Work - "Snowman" - National Broadcast</image:title>
      <image:caption>Client: Sports Authority Role: Creative Direction Agency: Kuhl-Swaine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1613618019593-4R359LUKG3Y80H3CX5IS/Almond_Flour_Shortbread_Cookies.png</image:loc>
      <image:title>Work - Almond Flour Shortbread Cookies - Photo Shoot</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction Photographer: Bonnie Pacheco</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1617387641651-R36X453HGWTNJRN7088E/image-asset.octet-stream</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1436843967196-INBPGAIYSYA6SHBFFM5D/SA_Magalog.jpg</image:loc>
      <image:title>Work - Nike &amp; Asics - Magazine Layout</image:title>
      <image:caption>Client: Sports Authority Role: Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1463359103672-8NNXRGW79WWK8K60MA4K/SA_Fitness8-Robo.jpg</image:loc>
      <image:title>Work - Nike - Photo Shoot</image:title>
      <image:caption>Client: Nike + Sports Authority Role: Creative Direction Photographer: Jessie Dawson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1613619734597-31RPBKQ84LIS8UVH2IIE/Social-Vegan_Protein.png</image:loc>
      <image:title>Work - Instagram Post</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction Designer: Britta Thompson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471333635546-K4VI33QTVIWC51C5SCSE/FTJOS_Brand_Anthem.png</image:loc>
      <image:title>Work - "For the Joy of Sport" Campaign - National Broadcast</image:title>
      <image:caption>Client: Sports Authority Role: Creative Direction Agency: Kuhl-Swaine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1708110350876-HBUI4DN9S53UHZ2SXF3M/image-asset.jpeg</image:loc>
      <image:title>Work - "Run the Bluegrass" Rebrand</image:title>
      <image:caption>Client: Run the Bluegrass Role: Creative Direction &amp; Logo Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1463359076117-MG4LLSC4HP8XJA1GPBLM/SA_Fitness-Robo.jpg</image:loc>
      <image:title>Work - Under Armour &amp; Nike - Photo Shoot</image:title>
      <image:caption>Client: Under Armour + Sports Authority Role: Creative Direction Photographer: Jessie Dawson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1613617167745-SJUF04X4GD5IQ6U9O7BR/Green_Oilve_Tapenade.png</image:loc>
      <image:title>Work - Green Olive Tapenade - Magazine Layout</image:title>
      <image:caption>Client: Natural Grocers Role: Creative Direction Photographer: Bonnie Pacheco</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471294094448-CL66PH85KBOFDR4U2MOT/Screen+Shot+2016-08-15+at+2.16.12+PM.png</image:loc>
      <image:title>Work - Nike - Photo Shoot</image:title>
      <image:caption>Client: Nike + Sports Authority Role: Creative Direction Photographer: Jessie Dawson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1620074212560-MHXQVGY1PO1OQF4AW9FU/Screen+Shot+2021-05-03+at+2.36.09+PM.png</image:loc>
      <image:title>Work - Under Armour - Photo Shoot</image:title>
      <image:caption>Client: Under Armour + Sports Authority Role: Creative Direction Photographer: Jessie Dawson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471319773879-3CIGMP0N14KI7EA6EJ17/TOSA_Logo.jpg</image:loc>
      <image:title>Work - Logo + Brand Development</image:title>
      <image:caption>Client: The Other Side Arts (TOSA) Role: Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471381710946-VG0AIQQR8J6WP620M9ZD/SA_Resort_Signage4.png</image:loc>
      <image:title>Work - Burton &amp; Salomon OOH - Resort Bus Signage</image:title>
      <image:caption>Client Burton + Solomon + Sports Authority Role: Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471326675558-OMB1FW5XFRS4OJM2QS52/Good1.png</image:loc>
      <image:title>Work - "The Good of Sport" Campaign (Ep. 1)</image:title>
      <image:caption>Sports Authority Creative Direction Agency: Factory Design Labs Feat. the Green Valley Ranch Giants</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471326744565-CRKTYUU628U5G5281NN1/Good2.png</image:loc>
      <image:title>Work - "The Good of Sport" Campaign (Ep. 2)</image:title>
      <image:caption>Sports Authority Creative Direction Agency: Factory Design Labs Feat. Shea &amp; Tara Guetz</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471327540088-AERJK0WA9GGI1Q7MFGZM/Good3.png</image:loc>
      <image:title>Work - "The Good of Sport" Campaign (Ep. 3)</image:title>
      <image:caption>Sports Authority Creative Direction Agency: Factory Design Labs Feat. William &amp; Symone Starks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471327566271-7WTWS6PR7S0LTEZSC8TU/Good4.png</image:loc>
      <image:title>Work - "The Good of Sport" Campaign (Ep. 4)</image:title>
      <image:caption>Sports Authority Creative Direction Agency: Factory Design Labs Feat. Randy Perkins</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1471381763146-UD92IS9J4JN6FWF3H3L6/Sa_Winter_X_Games.png</image:loc>
      <image:title>Work - Winner X Games Campaign Collateral</image:title>
      <image:caption>Client: X Games + Sports Authority Role: Creative Direction Designer: Todd Bergeman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1708108588308-IBBX9CF6G1B446WZTFFF/image-asset.jpeg</image:loc>
      <image:title>Work - "Most Thankful" Campaign</image:title>
      <image:caption>Client: Elixinol Role: Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/559db0d3e4b077f60c010d3d/1708101451883-HEQ8B7459UZYXLY2T6LK/image-asset.jpeg</image:loc>
      <image:title>Work - "It Matters" Digital Campaign</image:title>
      <image:caption>Client: Ria Money Transfer Role: Creative &amp; Copy Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/559db0d3e4b077f60c010d3d/6067603bc449387c022ddb23/666c891715df013488345d65/1718836653760/</image:loc>
      <image:title>Work</image:title>
    </image:image>
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    <lastmod>2024-06-19</lastmod>
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  <url>
    <loc>https://www.scottrobinette.com/about</loc>
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